The presentation does an excellent job of reinforcing the idea of connect first, build a relationship and then ask for donations. Today at lunch I had a very nice young woman ask me to sign up for monthly donations to a charity that I hadn’t heard of before. I’m certain that the charity is worthy but honestly I have a finite amount of time and money (particularly money) so make me a part of the relationship. Message emails don’t do it for me either, those go right into the spam bin.
Moving forward we (as someone involved in several NFPs) must engage our community as members of the community; make friends – hug and kiss and argue and break up and become best friends again sort of thing. Only then do we start asking for funds. Hell, by that point our friends may already be accomplishing what we thought we would have to pay someone for!
[slideshare id=533705&doc=charitiessocialweb-1217362695111537-8&w=425]
