Every individual has a unique story to tell – this is also true of organizations. Marketers look for these unique stories as a way to sell products and generate income but what about the narratives that run deeper than product placement? What about narratives that aren’t built just by the organizational leadership but by every staff member and supportor?
Digital Narratives
Using the latest in collaborative tools and social media Andrew Miller Consulting will work with your organization to continue the conversations we’ve started face to face, opening up those conversations and harvesting from conversations already in progress.
Whether you want to build an internal facing story arc available to your staff or an external facing narrative open to the public for collaboration we can work together to develop a solution that fits the needs of your organization, one that can evolve with your organization over time.
Andrew Miller Consulting will work with your organization to develop your digital narrative using the same set of guiding principles we use in all of our collaborative community building efforts. We’ll work with you to establish purpose and that purpose will guide the development of the digital narrative.
Your digital narrative is unique to your organization and thus will be bespoke by nature; however, there are certain elements that will likely play a role in the content of your site. These elements will be developed collaboratively between your organization and Andrew Miller Consulting with the site structure being implemented by Andrew Miller Consulting.
- Static foundation pages of your narrative
- Blog entry pages that allow for evolving stories to be told
- Multi-user editable documents that allow for community contribution
- Internal networking and/or hooks into established communities
- Multiple narrative mediums allowing for greater accessibility
Taking Your Narrative to the People
The most effective outreach efforts leave the intended message receivers with a sense of ownership, a sense of community. This was a highly successful component of the Obama for America campaign and plays a large part in the day to day operations at online giants Facebook, Twitter and Google.
If you are ready to take your narrative to the people, to give your supporters a sense of ownership and community then contact Andrew Miller Consulting to get started today.
