Blog Post 11/9/2010

I had the chance to hear Phil Gardner, Ph.D. from Michigan State University speak about generational differences – particularly the difference between the Boomers and the Millennials. While he spoke only briefly about my generation, Generation 13 (aka Gen X), the key to the interaction between the Millennials and the Boomers was found in that brief mention.

Dr. Gardner explained that GenX laid the groundwork necessary for the Social Media revolution to take place. It was our generation that was left alone to fend for ourselves, the “latch-key kids”. He pointed out that our generation had more crimes committed against it than all other currently surviving generations. In light of this we learned two things: first was a total distrust and disdain for the boomers, second was to band together as a way to fend for ourselves. Most important was that we were left alone with computers and with those machines we eventually found ourselves and each other online.

The development of the internet led to the extreme decline in the price of production. This decline continues rapidly. Because of this change in cost GenXers, who already did not want to follow in the footsteps of their Boomer elders realized they didn’t have to. 

The Boomers followed the systems that were in place before them and worked to earn (or inherit) the systems of hierarchy of the past. Dr. Gardner explained the strong sense of ownership that Boomers feel and clench so tightly in regards to their station in life. However, the GenXers (and now the Millennials) have the means of production to side-step much of that hierarchy.

These new generations are less interested in inheriting systems or earning ownership over the old systems. The new generations value group effort more than individual effort and innovation over inheritance. The new generations are ok with letting those systems die off.

The new generations are looking to create new ways to work together.

So what does this mean for organizations trying to engage younger volunteers/donors/supportors?

• Provide the tools and resources necessary so that the most motivated supporters can create their own movement around your organization [online this means providing easy to access data, logos, graphics and photos licensed under Creative Commons]
• Encourage that movement to grow as second tier supporters begin joining in [online this means spreading the movements message across your organizational networks]
• Watch for opportunities to extend even greater resources as a way of building greater community around the movement [if this movement started online this may mean extending offline resources such as throwing a networking event in your physical space]
• Watch for spin-offs from the main movement and look for opportunities to engage there [are new groups forming? if so then start this process over with them]
• When the movement returns to stillness reach out to the most connected individuals and provide them with deeper connections to your organization to spur new movements [online or off you always want to connect to those “thought-leaders” for a debriefing/lessons learned and a chance to envision future collaborations]
• Be mindful that you are always showing appreciation and be very vocal about it [online this means providing link backs to the key organizers, opportunities for second and third tier participants to become first line organizers, etc]

The younger generations of today are in a constant state of collaboration. By realizing that anyone can carry the energy behind a project, that it doesn’t have to come from within or from the most knowledgeble person, you will free your organization to embrace these flat and self-organizing groups of support.