Blog Post 1/25/2010

I’ve talked in the past about how online digital media provides everyone with the opportunity to promote themselves and their passion in a way that we could never have imagined before the existance of the internet. This concept brings forward a lot of questions however. Consider this video (give it a watch before finishing up the article).

Espresso, Intelligentsia from Department of the 4th Dimension on Vimeo.

The video is really two stories and two opportunities. Depending on your interest you will surely pick out one of the two as being the obvious one, but they are both equally on the nose in my opinion.

The skill of the filmaker is in full view in this piece. Clean editing, good use of color splashed in with the black and white and a crisp message. The film’s star is clear and concise and there are no wasted words nor frames in this short film.

How about the subject of the film, both the idea of how to make the perfect espresso as well as the showcasing of such a knowledgeble barista? Given the opportunity to purchase an espresso from this barista versus another why wouldn’t you choose him? His attention to detail is amazing.

Look around in your daily life and find those people who take their job, something that might generally seem mundane, and elevate it to an art form. This pride in every detail is really something special – it is exactly what makes them stand out.

Consider how you might find something that is comfortable, a career path or otherwise, and turn it into your celebrated art. Then, think about how you might let the rest of the world in to celebrate with you. Are you ready to open those doors?